Keyword Clusters

Keyword clusters are groups of related search terms organized around a central topic. By clustering keywords, you build topical authority, create comprehensive content coverage, and establish your site as an expert resource in specific subject areas.

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🎯 What Are Clusters?

Clusters are thematic groups of related keyword terms that:

• Share semantic meaning
• Target the same audience
• Cover a comprehensive topic
• Support topical authority building

Example Cluster Structure

Cluster: "Puppy Training"

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✅ Why Clusters Matter

SEO Benefits

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🏗️ Creating Clusters

Manual Creation

Build clusters from scratch with full control:

Steps:

1. Go to Keywords → Clusters
2. Click Create Cluster button
3. Fill in cluster details:

4. Click Save
5. Assign terms to cluster

Best for:

• Specific topic planning
• Brand-specific clusters
• Strategic content pillars
• Small keyword sets (5-20 terms)

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Auto-Clusterization

AI-powered automatic clustering:

How AI Clustering Works:

1. Semantic Analysis — AI analyzes keyword meaning and relationships
2. Similarity Scoring — Calculates how related terms are to each other
3. Cluster Formation — Groups terms with high similarity scores
4. Automatic Naming — Suggests cluster names based on common themes

Configuration Options:

Steps:

1. Import or have unclustered terms
2. Go to Keywords → Terms
3. Click Clusterize button
4. Configure settings
5. Click Start Clusterization
6. Review created clusters
7. Refine if needed

Best for:

• Large keyword lists (50-500+ terms)
• Initial organization
• Discovering topic opportunities
• Quick content planning

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⚙️ Cluster Settings

Basic Information

Brief Template

Control how content is generated for cluster terms:

Purpose:

• Define content structure
• Set tone and style guidelines
• Include required elements
• Ensure brand consistency

Example Template:

Write a comprehensive guide about {keyword}. 

Structure:
- Introduction explaining the topic
- 5-7 practical tips or steps
- Real-world examples
- Common mistakes to avoid
- Conclusion with action steps

Tone: Professional yet approachable
Audience: Beginners to intermediate
Length: 1500-2000 words
Include: Statistics, expert quotes, internal links

Generate Briefs

Auto-generate content briefs for cluster terms:

Features:

• Generate briefs for all terms in cluster
• Use cluster template as guide
• Customize per term
• Save time on content planning

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📊 Managing Clusters

Viewing Clusters

Grid View — Visual cards showing:

• Cluster name
• Term count
• Last updated date
• Quick actions menu

Table View — Detailed list with:

• All cluster information
• Sortable columns
• Bulk actions
• Inline editing

Searching & Filtering

Find clusters quickly:

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✏️ Editing Clusters

Update cluster details and organization:

Modify Cluster Info

1. Click cluster name or edit icon
2. Update fields:
   • Name
   • Description
   • Brief template
3. Save changes

Managing Terms

Add Terms to Cluster:

1. Go to Keywords → Terms
2. Select terms (checkboxes)
3. Click Assign to Cluster
4. Choose target cluster
5. Confirm

Remove Terms from Cluster:

1. Open cluster detail page
2. View assigned terms
3. Click remove icon on term
4. Confirm removal

Move Terms Between Clusters:

1. Select terms in source cluster
2. Choose Move to Cluster
3. Select destination cluster
4. Confirm move

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🎯 Cluster Strategy

By Content Type

By Business Stage

New Website (0-6 months):

Priority: Quick wins
Strategy: 3-5 clusters, 10-15 terms each
Focus: Long-tail, low competition
Clusters: Your core offering areas

Growing Website (6-18 months):

Priority: Build authority
Strategy: 8-12 clusters, 15-25 terms each
Focus: Mix of difficulty levels
Clusters: Expand topic coverage

Established Website (18+ months):

Priority: Scale & dominate
Strategy: 15-25 clusters, 20-40 terms each
Focus: Comprehensive coverage
Clusters: Sub-topics & adjacent areas

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📈 Cluster Performance

Key Metrics

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✅ Best Practices

Cluster Size

Recommendations:

Organization Tips

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🚨 Common Mistakes

Avoid these clustering pitfalls:

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🔄 Cluster Lifecycle

Phase 1: Creation (Week 1)

• Research and validate topic
• Create cluster structure
• Add initial terms (10-15)
• Define brief template

Phase 2: Content Generation (Weeks 2-4)

• Generate articles for all terms
• Review and publish content
• Implement internal linking
• Submit to search engines

Phase 3: Growth (Months 2-3)

• Add more related terms
• Generate additional content
• Monitor initial rankings
• Adjust strategy based on data

Phase 4: Authority (Months 4-6)

• Achieve top rankings
• Expand to sub-topics
• Regular content updates
• Maintain competitive advantage

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🔗 Integration with Features

With Terms

• Organize keywords by topic
• Automatic term assignment
• Semantic relationship mapping

Learn more about Terms →

With Schedules

• Automated cluster-based generation
• Rotate through cluster terms
• Maintain publishing cadence

Learn more about Schedules →

With Content Generation

• Consistent content quality
• Brief template application
• Topical authority building

Learn more about Content →

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📚 Next Steps

Ready to organize your keywords?