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Strategy layer

Treat content as a system, not a list of posts.

ForestSEO maps every page into a content graph — clusters, internal links, parent-child relationships, decay risk, and refresh priorities — so your library compounds in authority instead of cannibalizing itself.

The pain

What breaks when you publish without a graph

  • Two posts ranking for the same query — cannibalizing each other
  • Cornerstone pages with no internal links pointing to them
  • Last year's top page slowly losing rank with no one assigned to refresh

Cluster mapping

Auto-cluster everything you publish.

We map every page into a cluster based on intent, topic, and target query overlap — then flag the gaps and the cannibalization risks.

  • Automatic cluster assignment
  • Cannibalization detection
  • Gap analysis vs competitors

Internal linking

Internal link suggestions across the whole graph.

When you ship a new post, Boo surfaces every existing page that should link to it — and which ones the new post should link out to. One click to apply.

  • Bi-directional link suggestions
  • Anchor text proposals from your voice
  • Bulk apply across CMS

Refresh queue

Refresh prioritized by decay × business value.

Decaying pages get queued automatically. The queue is sorted by traffic-at-risk × conversion potential — so you fix what actually matters first.

  • Decay alerts per cluster
  • Refresh queue priority scoring
  • One-click brief generation for refreshes

Where this fits

Where this fits in the loop

The graph is the spine of the loop — it's what Listen, Plan, Create, and Refresh all read from and write back to.

We stopped cannibalizing ourselves the week we turned on the graph. Conversion lift on our money pages was 41% in 90 days.

Sarah Martinez

Marketing Director, E-commerce

Ready when you are

Run the whole loop in one workspace.

Start free, no card required. Or book a 20-minute walkthrough on your actual pages.