Ship layer
From draft to live, in two clicks.
Publish to WordPress, Webflow, Contentful, Shopify, Sanity, Ghost, and 25+ other CMS platforms — with reviewer hand-offs that don't break momentum.
The pain
Where most workflows die
- Copy-paste from Google Doc to CMS — breaks formatting every time
- Approvals live in Slack, briefs in Notion, drafts in Surfer — nothing tracks together
- Scheduled posts published manually because the integration broke a year ago
Native publish
True CMS integrations, not webhooks.
Headings, images, internal links, frontmatter, meta tags, structured data — all preserved on publish. We support the actual CMS APIs, not screen scraping.
- WordPress / Webflow / Contentful / Sanity / Ghost / Shopify
- Frontmatter and structured data preserved
- Per-environment publishing (staging vs prod)
Approvals
Reviewer flows that fit how editorial teams actually work.
Sequential or parallel approvals, named reviewers per cluster, comment threads, and approval evidence preserved with the page history.
- Custom approval chains
- Per-cluster reviewer routing
- Approval evidence in history
Scheduling
Schedule, embargo, and re-publish on a calendar that doesn't lie.
See your real publishing pipeline by week. Embargo until a launch. Re-publish refreshed content with version awareness.
- Weekly + monthly calendar views
- Embargo windows for launches
- Refresh-aware re-publish
Where this fits
Where this fits in the loop
Publishing is the bridge between Create and Refresh — once a page ships, the Performance Loop picks up the signal and the graph updates.
“We publish across three CMSs for three brands. Used to be a half-day each. Now it's the same flow regardless of destination.”
Michael Rodriguez
Content Director, Media
Ready when you are
Run the whole loop in one workspace.
Start free, no card required. Or book a 20-minute walkthrough on your actual pages.